Evidence Over Attestation
“Drucker's first question, what is our business and who is our customer, does not get answered faster by an agent; it gets answered by a person who knows.”
The two questions every business must answer have not changed since Drucker asked them; only the temptation to skip them has grown.

More lines from the same part
- “Readiness is the refusal to celebrate until the artifact has survived contact with the vulnerable, unscripted human being on the other side of the glass.”
- “A product is not ready when its tests pass. It is ready when it has survived contact with a real, cautious, non-technical customer who owes you nothing.”
- “What stood between the customer and the failure was not a tool. It was a person who refused the obvious story until the evidence agreed with it.”
- “Call it the Attestation Trap. When autonomous agents do the building, the testing and the reporting, they verify their own assumptions against their own generated logic.”