Evidence Over Attestation
“When anything can be built in an afternoon, the scarce skill is refusing to.”
Drucker called it concentration; when building is free, refusing to build is the discipline that keeps a company pointed at the customer.
More lines from the same part
- “Competency cannot be prompted into existence. It is accumulated scar tissue.”
- “Hold the line at midnight when the output looks perfect and the gate says no.”
- “Attaining maximum efficiency while heading in a direction no customer asked for.”
- “Clear failure states, quiet recovery, and no punishment for a customer's caution.”