Evidence Over Attestation
“A company that will not measure itself honestly cannot be trusted with a customer's measurement.”
Credibility with customers begins with the instruments a company points at itself.
More lines from the same part
- “Excellence in the Intelligence Era is not an innate trait. It is a systematic operating standard.”
- “That definition is the customer's contract, held in a form the machines can be checked against.”
- “An enterprise that falsifies its own instruments cannot be trusted with anyone else's mission.”
- “When ten agents work concurrently, they will invent ten subtly divergent definitions of the business.”