Evidence Over Attestation
“That definition is the customer's contract, held in a form the machines can be checked against.”
A product's ratified statement is a contract with the customer, and it only holds if the machines can be checked against it.

More lines from the same part
- “A company that will not measure itself honestly cannot be trusted with a customer's measurement.”
- “An enterprise that falsifies its own instruments cannot be trusted with anyone else's mission.”
- “Excellence in the Intelligence Era is not an innate trait. It is a systematic operating standard.”
- “Your leadership calendars show deliberate pauses, deferred actions and cancelled projects.”