Evidence Over Attestation
“It does not matter how fast you do the wrong thing.”
Drucker's oldest warning, doing efficiently what should not be done at all, is now the cheapest mistake in business, because an agent will make it for you in minutes.
More lines from the same part
- “Speed multiplies the wrong problem as faithfully as the right one.”
- “None of it is slow. All of it is efficient. Almost none of it is effective.”
- “Effectiveness first, then speed. The other order is how a company ships faster than it ever has and loses the customer anyway.”
- “Drucker said there is nothing so useless as doing efficiently what should not be done at all. Agents have made that the default failure mode of the era.”